Lena Waithe’s drama series about life in a neighborhood on the South Side of Chicago.

Season 4 was told primarily through the lens of the kids; a police brutality incident forces Jake, Papa, and Kevin to deal with the harsh reality of how the world views young Black men.

Role: Led ideation phase and oversaw all phases of the creative campaign: print, out-of-home, on air graphics and more.

Photographer: Shaniqwa Jarvis

To extend our campaign’s theme of community, we reached out to artists - some local to Chicago, some hand-picked by Lena Waithe - to create singular pieces of artwork. These works would be their own interpretation of The Chi. A manifestation of ‘What ‘The Chi’ Means to Me’, in the artist’s preferred medium.

Season 3:
The disappearance of young women is an under-represented issue facing African American communities. Season 3 of Lena Waithe’s South Side Chicago drama series tackled this issue head-on when Kiesha goes missing. The flowers represent the season’s opening funeral and wedding scenes, and create a sense of hope and renewal among the characters.

Role: Creative ideation, overseeing design and execution. This cast is always amazing to work with and shooting in Chicago where everything production-wise takes place is always so inspiring.

Photographer: Shawn Theodore