For season three, we were tasked with featuring 10+ cast members with lots of energy and an aspirational vibe (“I want to be there!”). Renting an actual photo booth, we gathered authentic imagery of the L Word couples and friend groups, creating a campaign that laddered up to our creative pillars of “finding the one you love” and “chosen family”.

Role: CD for Key Art and motion graphics across outdoor, digital and social. Art director: Richie Fahey

We also created a presence at Dina Shore, an all-queer party in Palm Springs, teasing billboards and creating graphics to reach fans where they are and drive buzz to both the event and the new season.

Motion and end page design